That “clean” glow? It might not be clean at all 🧬 Many detergents use optical brighteners, which are chemicals that coat fabrics to make them look whiter, not actually cleaner. That glow you see? It’s the residue left behind. They don’t improve cleaning, can irritate skin, and don’t break down easily. And they’re not always easy to spot. Sometimes they’re listed as “brighteners,” sometimes not listed at all, and often hidden in fragrance blends. How to avoid them:
 ✔️Skip that explicitly say “no optical brighteners”
✔️ Free & clear formulas
✔️ Skip anything with FWAs or stilbene compounds Check ingredients lists for:
 🧪Disodium distyrylbiphenyl disulfonate
 🧪Diaminostilbene derivatives
 🧪Stilbene
 🧪Tinopal